M&ATMTCLOSED
Vusion Completes Acquisition of In-Store Media
Acquirer
Vusion
Target
In-Store Media
Vusion has completed its acquisition of In-Store Media, advised by GBS Finance. The transaction brings together the retail tech provider and the shopper marketing specialist.
✦ Meridian Analysis
Vusion completed its acquisition of In‑Store Media on 29 October 2026, having announced the agreement on 27 July 2026. The deal is a full takeover, bringing the retail‑technology provider together with the shopper‑marketing specialist. Financing was supplied through a €200 million bridge‑financing (credit‑relais) facility with an initial 12‑month maturity and two optional six‑month extensions; no co‑investors or additional equity participants were disclosed. In‑Store Media was advised by GBSFinance, Mizuho Greenhill and Baker McKenzie, while Vusion retained J.P. Morgan on the financial side and White & Case on the legal side. Completion required board approval and the receipt of regulatory approvals, but the offer price per share, total consideration, premium and valuation multiple were not disclosed.
Earlier this month Meridian reported BT’s €470 million purchase of TalkTalk’s consumer and wholesale businesses.
Additional sources: Vusion Completes Acquisition of In-Store Media, Opening a New Chapter for Digital Retail Media in Physical Stores · Vusion boucle l'acquisition de In-Store Media et se renforce dans la publicité en magasin - Investir · STORE ELECTRONIC SYSTEMS (SES) (EPA:SESL) | · Vusion Announces Agreement to Acquire In-Store Media (ISM), Accelerating the Creation of a Platform for Digital In-Store Retail Media and Ad
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