M&ATMTSIGNED
Virgin Media O2 renews sponsorship of The O2 in London for €236 million
Value
€236M
Acquirer
Virgin Media O2
Target
The O2 (naming rights)
Virgin Media O2 has extended its naming rights sponsorship of the O2 arena in London until 2038. The deal is valued at €236 million, making it the largest of its kind in the UK.
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