CVC and Cinven evaluating bids for Advent-backed Parfums de Marly

✦ Meridian Analysis

CVC Capital Partners and Cinven are among the potential bidders for Parfums de Marly, the luxury fragrance label that Advent International bought in 2023. Reuters reports that Advent is weighing a sale that could value the business at just under €2 billion, and that Spanish beauty group Puig is also in the mix, albeit with a reportedly lower level of activity. Representatives for CVC, Cinven, Puig and Advent declined to comment. From a deal‑making perspective the transaction would be a straight equity sale – a take‑private of the privately held brand. Deal professionals will be watching for the final valuation, the leverage level that the buyer will employ, and the identity of any co‑lenders or advisory firms that may be engaged. The price has not been disclosed, although the sale could value the business at just under €2 billion, and the financing package has not been disclosed; the timeline for a definitive offer, as well as any antitrust or foreign‑investment clearances that could be required, remain unconfirmed.

The Meridian Weekly